Last year saw the return of the destination cruise show. After years of travel restrictions brought upon by the Covid-19 pandemic, the world’s most elite fashion brands celebrated the hedonistic synergy between travel and fashion by putting on their highly anticipated cruise collections in some of the world’s most glamorous locales. Louis Vuitton took over San Diego, Dior the Plaza de España in hot and heady Seville and Chanel in the eternally glamorous Twenties haunt Monte-Carlo Beach hotel.
This year, the destination inspiration has returned once again, showing the magic and beauty of travel and fashion by debuting new collections in the destinations that helped inspire them. Versace will debut a collection co-designed by Dua Lipa in Cannes, France, on 23 May. The pieces will be co-designed by the British superstar singer and Versace’s chief creative officer Donatella Versace, with Duaa being a prolific ambassador for the luxury Italian fashion house since AW21.
Befittingly entitled ‘La Vacanza’, the summer collection will be available to purchase for the upcoming summer season immediately after the show, providing summer 2023 with some beautiful must-pack looks for travels abroad. ‘Summer is a magical time. We will capture this feeling and the colours of that time of the year with a truly special and intimate fashion show in Cannes,’ said Donatella Versace in a statement about the upcoming show.
Delighting both viewers at home and guests, the world’s biggest fashion brands are continuing with the trend of elaborate runway shows in glamorous destinations across the world, showcasing their beautiful water – in particular their summer and Cruise Collections – in the beautiful locales they will most likely be worn in.
Boss – Hugo Boss’ younger, Gen Z-focused spin-off brand – set the tone with a show in Miami earlier this year, followed by Dior, who celebrated under the Gateway of India in Mumbai. Louis Vuitton showcased its first pre-fall runway collection in Seoul in April and is set to debut its Cruise Collection at Isola Bella at the end of May – one of the scenic Borromean Islands located in Lago Maggiore in northern Italy. Gucci is set to take on South Korea with a Cruise Collection show in Seuol later this month, while Max Mara will take on the stylish Swedish capital of Stockholm. Typically connected to its French roots and even debuting its 2023 Cruise Collection in Roquebrune-Cap Martin in 2022, Chanel will travel far afield to Los Angeles to debut its Cruise Collection.
