Valentine’s Day is fast approaching, and among the slew of special set menus, staycations, romantic couples activities and dedicated events for friends, one limited-edition Valentine’s Day pop-up is firmly grabbing our attention – the SKIMS x Ounass pop-up. Available until 15th February in Dubai, the event is one of the best things to come from Valentine’s Day 2024, located at the cool Concrete in Alserkal Avenue, and offering, not only the brand’s exclusive Valentine’s Collection but some fantastic pieces for travel.

The two-week-long event is the latest in the brand’s one-of-a-kind viral retail activations, immersing guests. in the world of SKIMS and partnering with the Middle East’s luxury online fashion giant Ounass. Launched on 2 February, the collection includes intimate and sleepwear and is available in time for Valentine’s Day – and travels such as long weekends and Eid escapes.

Themed on Valentine’s Day, the pink-hued SKIMS x Ounass pop-up – the visual embodiment of melting pink candy – has shopping, of course, but also a SKIMS claw machine and SKIMs ice cream. Guests can take photos in the space adorned with heats and pink details, win prizes after purchasing in the claw machine and enjoy SKIMS ice-cream giveaways.

SKIMS exclusive Valentine’s Day collection features, which, naturally, comes in various shades of tonal pinks and includes ribbed short and top sets, bodysuits, bras and onesies. While SKIMS is primarily known for its shapewear, its comfortable and cosy underwear is some of the best around for travel – offering seamless, ribbed, comfy and soft fabrics ideal for long plane journeys, road trips or generally taking away with you on your travels.

The Valentine’s Day collection offers these travel essentials in shades of pink, from baby to Barbie, and is a great excuse to stock up on travel-friendly pieces this month in Dubai.The SKIMS Valentine’s Day collection is also available through Ounass, though shoppers are able to take their purchases home instantly at the immersive pop-up.

The Ounass and SKIMS Valentine’s Pop-up Shop will run exclusively from Friday, 2nd February – Thursday, 15th February 2024, open from 10am to 10pm on weekdays and 10am to 12am on weekends.

Concrete, Alserkal Avenue, Dubai; ounass.ae