In 2011, De L’Europe removed the word ‘Hotel’ from its name, and the decision reads less like rebranding than accurate description. What stands where the Amstel meets the Rokin, directly opposite the Munt tower, is a neo-renaissance landmark from 1896 that operates as a dining destination, events space, concept store and lifestyle anchor for its city – locals drift in for afternoon tea, a meeting, an hour on a laptop in a booth – with 107 exceptional bedrooms attached almost as a footnote.
The ownership story is the best in Amsterdam hospitality. Freddy Heineken fell for the place as a regular at its bar, bought it in the 1950s, and – as the hotel told us during our stay – stipulated in his will that it could never be sold. It remains in HEINEKEN hands today, hung with works from Freddy’s private collection, and the bar where he drank now carries his name. A hotel loved so fiercely its owner made leaving impossible: no marketing department could invent it.
What De L’Europe pulls off, and what almost no grand hotel manages, is holding two Amsterdams under one roof. On one side, the old world: Dutch Masters, doormen who remember you, five-star polish of the kind that built the city’s reputation. On the other, the modern, creative city outside its doors, invited in through ‘t Huys, a wing of artist-designed suites, ateliers and events where Amsterdam’s creative class actually shows up. Most hotels this grand embalm their history. This one throws it a party. Michelin agrees: in 2025 it became the first hotel in the Netherlands awarded three MICHELIN Keys.


Location – 10/10
Unbeatable. The hotel sits where the Amstel flows into the city centre, anchored on the water like a ship at its mooring – prow to the river, and nearly all of its star attractions facing the same way. The Munt tower is opposite, the flower market and the Nine Streets a short stroll, the Rijksmuseum and Van Gogh Museum within easy reach. In late summer the front terrace, under its parasols, is one of the city’s defining scenes: chic locals in big sunglasses, boats sliding past, everyone watching everyone while appearing to watch the river.


Design and public spaces – 9/10
The top-to-toe redesign completed across 2020 and 2021, by Amsterdam studio Nicemakers with D/DOCK, is among the most intelligent grand-hotel refits in recent memory. Nothing was gutted. Instead, the building’s original assets – seventeenth-century art, antiques, long sightlines that pull you from room to room – were warmed with soft lines, layered textures and bespoke furniture, the ground floor threaded together by flashes of red in the marble, curtains and original flooring. The effect is the home of a deeply cultured, deeply rich Amsterdammer, which is more or less what it is. The Dutch Masters suites press the point, hung with meticulous reproductions created in collaboration with the Rijksmuseum.


Rooms and suites – 8.5/10
There are 107 rooms and suites, 55 of them suites plus a penthouse, and no two alike. Ours was generously proportioned, with a supremely comfortable bed, Diptyque in the bathroom and, decisively, two balconies over the canal. Coffee at the railing as the first boats move below is the argument for staying here over anywhere else in the city, and as a base for exploring Amsterdam the address is close to faultless.


‘T Huys’ – 9/10
The hotel’s boldest idea. ‘T Huys – an old Dutch spelling of ‘the house’ – is a wing with its own entrance on Nieuwe Doelenstraat where Amsterdam-born brands take up permanent residence. Fourteen suites are each designed by a local partner: the world of sustainable couturier Ronald van der Kemp, a room built around the ideas of Van Gogh, design studio D/DOCK’s own vision, with experiences tied to each. Downstairs, the IN-HUYS concept store carries a sharp edit of Amsterdam-made pieces, and The Wunderkammer, the atelier of floral artists Florian Seyd and Ueli Signer, is a cabinet of curiosities hiding in plain sight. Artists host events and parties here; residents drift through. It is the counterweight to all that Golden Age polish, and it is why the hotel feels current rather than preserved.


Food & Drink – 8/10
Five venues, no weak link. The headline act is Flore, chef Bas van Kranen’s “conscious fine dining” restaurant, holder of two Michelin stars and a Green star for vegetable-led, hyper-seasonal Dutch cooking, and one of the hardest tables in the city. Brasserie Marie is the Parisian-style all-dayer whose waterside terrace on the Amstel becomes the hotel’s summer heart: oysters, rosé, front-row seats to the boats. Trattoria Graziella, in ‘t Huys, handles the Italian brief; Chapter 1896 is the hidden speakeasy for the late hours; the cellar runs past 1,250 labels.
Then there is Freddy’s Bar, our favourite corner of the hotel and, fittingly, Freddy Heineken’s too – this is where he drank, in the hotel he refused to part with. Recently reimagined as a grand café telling the story of the man beyond the beer, it runs on a walk-in basis, draws an easy mix of locals and guests, and stages live jazz. An espresso or, inevitably, a Heineken, and the afternoon takes care of itself.


Spa and wellness – 9/10
One of very few hotels in central Amsterdam with a proper spa and pool: heated pool, jacuzzi, sauna, steam room, a serious fitness studio and Biologique Recherche treatments. The distinction, though, is the relaxation area at canal level, steps from the water. Post-treatment, robed, tea in hand on a lounger with Amsterdam drifting past at eye height – no other hotel in the city can offer it, and it may be the single most persuasive reason to book.
Verdict – 9/10
De L’Europe is old-school and five-star to its bones yet wired directly into the creative current of the city around it, and the combination is rarer than it should be. The location is without equal, the water is everywhere, the terrace is a scene, and the story of an owner who made selling impossible gives the place a soul no amount of marble can buy. Amsterdam’s original grande dame, still the one to beat.
De L’Europe Amsterdam · Nieuwe Doelenstraat 2–14, 1012 CP Amsterdam · Doubles from approximately €450 per night, room only · deleurope.com · @deleuropeams
Dubai-based Isabella Craddock is the founder of Near+Far, a founding Academy Chair for The World’s 50 Best Hotels, former Condé Nast Traveller editor and a hotel-obsessed, design-devoted travel planner—for friends, loved ones, and readers alike.






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